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Sunday, January 15, 2006

ATI and Nvidia insouciant about HD DVD and Blu-ray

WE HAD a chance to talk to some of the movers and shakers from both of the biggest graphic camps and you are possibly astonished to learn that they don’t care that much about HD DVD versus Blu-ray fight.

Whatever happens in the HD DVD versus Blu-ray fight both camps are using marchitecture based on the H.264 codec. All ATI and Nvidia cares is that their chips can play H.264 faster and better then the rival side. ATI did a good job with its 5.13 drivers that are supporting much of the advanced video features. ATI likes to call it Avivo and Nvidia is still working on it Pure video branded super video H.264 driver answer. That has jet to come but Nvidia was demonstrating its H.264 driver at CES 2006.

Nvidia is now winning in 3D performance fight but traditionally it loses in Video quality, DVD and now even it H.264 playback. You never know maybe green camp has some secret weapon / driver to gain the video crown for Nvidia but so far Nvidia focused more on 3D rather than video features. That is what its investors want I guess.

More:http://www.theinquirer.net/?article=28997

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